In March 1961, Jaguar E‑type created history when the hand-built ‘77RW’ was driven from Coventry to Geneva to be launched alongside the ‘9600HP’ at the Motor Show. Never before had a car engendered such feelings of passion and British pride. 60 years on, Jaguar Classic celebrates the unveiling of an icon with six matched pairs of ‘9600HP’ and ‘77RW’ - inspired E‑type restorations, including an exclusive Coventry to Geneva driving experience for their new owners.
Keep your E-type authentically Jaguar with our celebratory 60 Edition enhancements created with the same quality and performance as your vehicle.
Bowler brings its expertise in all-terrain vehicle dynamics, low-volume production techniques and extreme durability to Jaguar Land Rover. A selection of great looking, high quality accessories from Bowler Motorsports are now available to buy online.
Maintain your vehicle’s pristine condition with our new range of premium car covers. Whether you store your vehicle indoors or out, our made to order custom fit covers are designed to perfectly match the contours of your car and are embroidered with a choice of heritage or current Jaguar or Land Rover logo.